Nissan

For 40 years, the Nissan Z has
been the staple of sportscars,
achieving 1,680,000 in sales
worldwide. Its unique and stylish

design has continually gone beyond expectations, creating a true fusion of style, prowess and utility. In its evolution, the Z has become the dream of driving a supe


The Nissan Z, previously known to Hong Kong as Fairlady, has a very interesting story of note with the coming about of its name. The Fairlady pedigree is actually intimately connected with the development of the sports car in Japan. In 1961, the then President of Nissan, Katsuji Kawamata, was in the US when he chanced to hear of the Broadway musical "My Fair Lady", which was enjoying a long run.
At the time, Nissan was planning to launch an improved version of the Datsun sports car (SPL213) in North America, and the President thought it would be a good idea to name the car "Fairlady" in the hope that it would prove to be similarly popular. The Fairlady's predecessor, the Datsun Sports (S211), had indeed been popular when exhibited two years earlier, in 1959, Los Angeles Imported Car Show.
Exports to the US had just started, so the new name given to this improved version helped with the promotion, and as a result there was a surge in sales. The SPL213 - the first-generation Fairlady, with a 1,189cc engine (60PS) - was launched in 1961. The SP310, often mistaken as the first-generation model, was actually introduced in the following year; it had a 1,488cc engine (71PS) and a cost of 850,000 yen. The Fairlady Z with a closed body was then launched in 1969, as subsequent models continued the saga of the legendary Z.
	The NISSAN Z is not only sublimely beautiful. Its suppleness corresponds to all areas, and there is a strength that transcends all ages when it runs at top speed. This beloved "FAIRLADY" continues to enchant a spectrum of people all over the world.

sportscar in unison with true modern lifestyle. Today, the Nissan 370Z takes on the succession and tradition of its Z heritage, enveloping the signature Z style, and bringing the strength and passionate attraction of the Z car to 2009.